Maximize profits with AI-driven price optimization

Let AI find your ideal price points. Align prices with real demand - at the store, zone, or any level you choose.

Why price optimization matters

It’s easy to assume your pricing is set just right, but even a small adjustment in your price tag could generate revenue you didn’t realize was possible. Price optimization helps you spot those hidden opportunities and also avoid overpricing, which can drive customers away. With Pricen’s AI, powered by reinforcement learning, you’ll find the sweet spot that balances margins, competitiveness, and customer satisfaction.

Find the most profitable price point with AI

Move beyond guesswork. Our automated AI-driven enforced learning method approach analyzes sales, costs, competitor data, marketing spend, and other factors to deliver pricing recommendations that maximize profitability for every product and scenario.

Optimize product profitability

Focus on what truly matters: your bottomline. Achieve balanced margins and enhanced product-level performance by fine-tuning prices to reflect both cost structures and demand signals. Do optimization from product to category level taking both internal cannibalisation and competitor prices into account.

Use your local store demand

Leverage real-time store-level data to ensure prices resonate with local shoppers. By grounding pricing decisions in actual demand, you avoid overpricing and underpricing that erode sales or margins.

Group demand to optimize on any segment

Segment your stores into zones, regions, or custom categories to implement pricing optimization strategies that fit their unique contexts. Whether it’s a city block, regional pricing zone or a national region, apply the right, optimized prices for every segment.

“We have seen an additional 20% increase in our revenue growth.

Once we implemented Pricen’s dynamically optimizing pricing model on top of iVisa’s existing infrastructure, we noticed a 20%+ lift in our revenue per user within a few short weeks. The Pricen team has been always eager to help us tweak the model to reach our lofty business ambitions and in the time since implementation we have seen an additional 20% increase in our revenue growth.

Jaikaran Sawhny, Chief Product Officer, iVisa

Category managers

Fine-tune product categories for balanced margins and stronger performance.

Marketing department

Coordinate promotions with optimal base price levels to maximize discount impact.

Supply chain teams

Align prices with stock availability to minimize waste and stockouts.

Purchasing managers

Negotiate better terms with suppliers, knowing your optimal pricing thresholds.

Who benefits from price optimization?

Why choose Pricen?

Pricen’s state-of-the-art AI, designed by retail and pricing experts, is not only highly customizable – it’s reliable. The platform features clever grouping to prevent price cannibalization and ensures your pricing optimization aligns perfectly. The price optimization module also integrates with dynamic pricing, assortment planning, and promotions for a comprehensive solution.

Clever grouping

Ensure your pricing optimization works together and create product groups to prevent price cannibalization, even on a strategy level.

Save time

Save up to 95% of your time spent in pricing by letting AI find the optimal price points for your products.

State of the art AI

Pricen’s reinforcement learning-based AI is built by data experts, ensuring reliable, effective optimization, even for low-volume products.

Reliable integration with your business platforms

Whether it’s your e-commerce platform, ERP, PIM, or other systems, Pricen ensures smooth and secure integration. Even if your platform isn’t listed, there’s a good chance we’ve worked with it – reach out to find out how we can help.

Your questions answered

Common questions

What is profit optimization?

Profit optimization is the strategic process of setting product prices to achieve the highest possible financial returns. It calculates profit by multiplying the number of units sold (volume) by the profit margin per unit (price minus all costs). This approach ensures that each product is priced for maximum profitability.

Additionally, profit optimization accounts for factors such as product cannibalization – where increased sales of one product may decrease sales of another – and other expenses like marketing and product returns. By considering these elements, the optimization process ensures that your total profits are maximized and sustainable.

How does Pricen's profit optimization work?

Pricen’s profit optimization module leverages an enforced learning method to evaluate your store’s actual demand and continuously refine its pricing strategies. The process begins with a learning phase, where the AI automatically analyzes your transactional history (orders). Using this data, the system identifies the most optimal price points to maximize total profit, calculated by multiplying sales volume by profit margin. This intelligent approach ensures that your pricing decisions are data-driven and tailored to achieve the highest possible financial outcomes.