dynamic pricing for fashion & apparel
Optimize base prices, manage promotions, and streamline inventory with effective and automatic markdowns. Get to know Pricen’s advanced Dynamic Pricing Tool for Fashion and Apparel.
How fashion and apparel retail teams use Pricen
In the fast-paced world of fashion and apparel, staying profitable requires precise vertical focused pricing strategies. Pricen’s Dynamic Pricing Tool for Fashion and Apparel leverages AI-driven insights to help you set the right launch prices, optimize seasonal promotions, and manage inventory efficiently with markdowns. By automating these critical pricing functions, you can enhance profitability, boost sales, and maintain a competitive edge in the ever-evolving fashion industry.
Right launch prices
Establishing the optimal base price is crucial for the success of your fashion products. Pricen’s Base Price module analyzes historical and current data factors to determine the most effective launch prices. This ensures that your products are priced right during the whole season.
- Fully automated
- Fully AI-driven
- Includes key KPI's
Promotion optimization for seasonal products
Seasonal trends and promotions play a vital role in driving demand and sales for clothing and accessories. Pricen’s Promotions module combined with the Price Simulator allow you to forecast the impact of various promotional strategies. Create dynamic campaigns that align with seasonal demand, enhance customer engagement, and boost overall sales performance.
- Test and simulate promotions
- Set optimal discount percentages
- Track performance in real-time
Markdown optimization
Managing inventory effectively is essential to prevent overstocking and stockouts. Pricen’s AI-driven markdown module automatically adjusts prices based on real-time demand and inventory levels. If demand surges for certain products, our system can raise prices to maximize profits, ensuring your inventory remains balanced and profitable.
- Fully automated markdowns
- Self-adjusting AI
- Real-time inventory insights
fam brands, owner of wildfox, marika, and three dots
“Pricen has definitely made it easier for our merchandisers to perform their daily activities. Pricen’s product has increased our gross profit by about 10%, and our net profit by just about 10% as well which is really powerful as it has almost doubled our net profits.”
Justin Zarabi, Director New Business Development
Key benefits
Maximize seasonal pricing
Adapt prices in real-time to reflect market trends, driving sales and optimizing margins across every season.
Enhance inventory turnovers
Move inventory quickly and efficiently, using intelligent markdown strategies.
Drive profit margins with AI
Use AI-driven insights to make informed decisions, that increase profitability and overall streamline your pricing.
Reliable integration with your business platforms
Whether it’s your e-commerce platform, ERP, PIM, or other systems, Pricen ensures smooth and secure integration. Even if your platform isn’t listed, there’s a good chance we’ve worked with it – reach out to find out how we can help.
Questions?
