Set winning base prices from day one with AI
Use artificial intelligence to set profitable base prices and optimize pricing throughout the product lifecycle.
Why base pricing matters
Your initial product price sets the stage for profitability, customer perception, and competitive positioning. By using data and AI-driven recommendations rather than guesswork, you can launch products that are instantly at optimal prices, maintain alignment with market conditions, and keep adjusting as products lifecycle evolve – ensuring consistent margins and sustainable growth.
Use AI to calculate profitable base prices
Draw on predictive analytics and historical data to determine the most profitable starting point for each new arrival. Let AI guide your initial pricing decisions, freeing you from guesswork and costly manual estimations.
Follow immediate performance indicators
Monitor key metrics right after setting your base price. Understand sales velocity, margin impact, and early product performance. These indicators help you adjust quickly if needed, keeping your pricing strategy on track from the start.
Keep base prices optimized throughout the product lifecycle
As market conditions, demand patterns, and competitor prices shift, your base price should too. Continuously refine pricing to ensure sustained profitability, adapting to trends and seasonality efficiently.
Select which dynamic prices you calculate
Maintain full control over your pricing strategy. Decide which products or categories get dynamic price adjustments, ensuring that you only apply AI-driven changes where they add real value.
“A must have tool for modern e-commerce companies.
Pricen has been a super valuable investment that really has increased our profitability and reaction time. A must have tool for modern e-commerce companies.”
Kari Kauhanen, CEO, Lumise
Who benefits from the Base Price tool?
Category management
Launch products with profit-focused pricing from day one.
Purchasing
Negotiate supplier terms with clear margin targets in mind.
Marketing
Position new products effectively, knowing their price resonates with the market.
Supply chain
Align inventory decisions with stable, well-founded base pricing.
Why Pricen?
Pricen’s base price tool seamlessly integrates with other modules – such as store role management, assortment planning, dynamic pricing, and promotions – offering a comprehensive, AI-driven solution. With ongoing support, we ensure you stay agile, profitable, and ahead in a fast-changing market.
Tailored for new product launches
The tool is specifically designed to tackle the challenges of setting prices for products without historical sales data. It's perfect for retailers entering new markets or expanding product lines.
Not limited to base price
Get more than just base price recommendations. Forecast demand and categorize revenue potential, making the tool a comprehensive solution for your product launches.
Strong NLP model
Our advanced natural language processing (NLP) technology ensures accurate analysis and recommendations by drawing insights from large, complex datasets.
Your questions answered
Common questions
Can I override the AI-recommended base prices if needed?
Yes. You retain full control and can adjust recommendations at any time.
How does the base price tool work?
The base price tool integrates with your product and sales data, using AI models to recommend initial prices aligned with your profitability goals. You input your variables to build the AI model, and let AI set and begin tracking the product’s performance.
Our partners
Explore our other solutions
Not interested in base price planning? No worries. We’ve got price optimization, price automation, and market monitoring covered.
