We are pleased to announce a strategic partnership between PricePanorama, Poland’s leading e-commerce price monitoring company, and Pricen, an advanced enterprise-level pricing solution provider. This collaboration marks a pivotal step in enhancing the pricing capabilities of Polish retailers across industries, including DIY, fashion, electronics, health, and beauty.
To better support its clients, PricePanorama has been searching for a dynamic pricing solution that is configurable, scalable, and both easy to use and agile. By partnering with Pricen, the company will now introduce AI-powered pricing solutions in Poland, helping retailers optimize pricing strategies, forecast demand effectively, and react swiftly to market shifts.
Supporting the Polish Retail Market
Poland’s retail market is one of the largest and most dynamic in Central and Eastern Europe, with consistent growth driven by increasing consumer spending and digital transformation. Also cross-border e-commerce to neighbouring countries is on a rise. The rise of e-commerce, paired with the diversification of traditional retail, has created an environment where effective dynamic pricing strategies are critical for success.
However, this growth has also brought challenges, including heightened competition, price sensitivity among consumers, and the complexity of managing vast product assortments across multiple sales channels. Retailers in Poland are increasingly looking for solutions that enable them to adapt quickly to market changes, manage demand fluctuations, and maintain profitability — all while providing exceptional value to consumers.
“Our clients have been asking for a dynamic pricing solution that adapts to their unique retail setting and needs while delivering results at scale,” said Marek Małachowski, CEO and Founder of PricePanorama. “With Pricen, we can now offer a strategic pricing platform that enhances operational efficiency and supports sustainable growth. This partnership opens up even more opportunities for Polish retailers to stay competitive in a rapidly evolving market.“
Driving strategic growth through profitable pricing
By combining PricePanorama’s competitor data and deep understanding of the Polish market with Pricen’s advanced AI-driven tools, this partnership will provide actionable insights and tailored solutions to drive growth and profitability. Retailers will be equipped to optimize pricing strategies, run effective promotions, and ensure competitiveness, regardless of market conditions.
Tomi Grönfors, Founder & CEO at Pricen, commented: “This partnership underscores our commitment to supporting retail businesses globally. We are honored to collaborate with PricePanorama and introduce Pricen’s innovative pricing solutions to the Polish market. Together, we aim to help retailers optimize pricing, capture demand, and achieve measurable results in a competitive landscape.”
About PricePanorama
PricePanorama, a leading price monitoring company based in Poland, helps businesses track and adapt to market trends. Specializing in DIY, sport, electronics, fashion, and health & beauty, it delivers daily insights on competitor prices, promotions, and product availability. With flexible data delivery options, PricePanorama assists clients in responding quickly to market changes and staying competitive. Trusted by major CEE retailers, it provides actionable insights that drive business growth. For more information, visitwww.pricepanorama.com.
