Combining AI-Driven Dynamic Pricing and Local Market Expertise to Boost Growth for Italian Retailers
Pricen, a leader in AI-powered dynamic pricing, and KIVALUE, a renowned consultancy specializing in retail solutions, are proud to announce a strategic partnership to bring advanced pricing intelligence to retailers across Italy.
Pricen offers real-time dynamic pricing through its AI-driven platform, while KIVALUE provides expert retail consulting and in-depth market knowledge. By combining Pricen’s advanced technology with KIVALUE’s expertise, the partnership will equip Italian retailers with a significant competitive advantage. This collaboration will enable retailers to:
- Rapidly implement and scale advanced pricing tools
- Make informed decisions on the data used for pricing strategies
- Navigate market and data complexities with AI-driven insights
- Enhance profitability and ensure long-term success
“Pricing is a key factor in driving profitability and customer loyalty in today’s retail scene,” said Tomi Grönfors, Chief Executive Officer at Pricen. “With KIVALUE’s expertise in the Italian market, its local presence and our dynamic pricing platform, we’re helping retailers quickly transition to smarter solutions that drive profits and accelerate growth.”
“In the Italian retail landscape, navigating inflation, shifting consumer behaviours, and supply chain disruptions requires an intelligent, data-driven approach. Through our partnership with Pricen, we are empowering retailers with AI-driven pricing capabilities that enable them to stay competitive, optimize margins, and enhance their strategic decision-making in real time.”
Giorgio Loiodice
Head of Innovation & Partnerships at KIVALUE
This partnership highlights Pricen’s commitment to the continued growth of its rapidly expanding Partner Programme.
About KIVALUE:
KIVALUE is a specialized retail consulting firm focused on planning, optimization, and data science. Dedicated to equipping retailers with essential technology and expert knowledge, KIVALUE helps businesses foster growth and competitiveness, particularly those without access to high-end resources.
With a strong emphasis on data-driven decision-making, KIVALUE brings transformative impact to the retail industry through deep expertise in planning and optimization, enhancing both efficiency and long-term success. The company operates offices in Italy, Germany, UAE, and the USA, supporting retailers in achieving strategic and sustainable growth.
Read more about KIVALUE here: www.ki-value.com
About Pricen
Founded in 2017, Pricen is a Helsinki-based technology company specializing in AI-powered, all-in-one pricing solutions for retail and e-commerce. Its SaaS platform enables retailers to automate pricing operations, optimize strategies, and respond dynamically to market changes, adjusting up to 1 million prices per hour. At the core of Pricen is machine learning, transforming each transaction into valuable insights that enhance profitability and competitiveness. Serving clients in over 34 countries, Pricen provides businesses with real-time, data-driven insights to deliver smarter pricing decisions and drive sustainable growth.
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