Why we rebranded (and why you’ll love it)
As you might have noticed, Sniffie is now Pricen. After years of helping retail and ecommerce brands master their pricing, we’ve rebranded — with a new name, new look, and even bigger ambitions. Here’s why we made this move, what it means for you, and why Pricen is more than just a fancy new name.
From Sniffie beginnings to Pricen future
When we launched Sniffie back in 2017, our mission was simple: grab pricing data from the web and help companies monitor competitor prices. Fast-forward to today, and we’ve helped over 1,000 ecommerce and retail companies optimize and manage their pricing — from small brands to major global players. From small app, to managing all their revenue.
But here’s the thing: while Sniffie started as a price monitoring tool, we grew into a retail pricing company — helping brands not just track prices, but set them smartly, dynamically, and profitably. And now, we’re taking it even further. With this rebrand, we’re also launching a completely new version of our platform — rebuilt from the ground up to deliver the fastest, smartest, and easiest way to manage pricing.
Why the name change?
Simply put, we’ve outgrown Sniffie. Today, we are a full-scale AI-driven dynamic pricing platform built for modern retail and ecommerce. We don’t just monitor prices — we optimize them, forecast them, automate them, and help companies stay ahead of their competitors in real time. So we needed a name that reflects what we do now — and where we’re going.
It’s time to say hello to Pricen.
Smarter pricing. Maximum profit. Zero complexity.
And with the launch of our brand-new platform, the name change signals that we are no longer “just” a pricing tool — we are your first choice for Enterprise grade dynamic pricing software for retail.
What’s changing — and what’s staying the same?
Our mission is still the same: helping you price smarter, faster, and profitably. With zero complexity.
- Our team is the same: the people you know and trust, now with a sharper email signature.
- Our platform is the same in spirit — but now completely reimagined and rebuilt to be faster, more powerful, and easier to use.
What’s changing?
- Our name and brand look — modern, bold, and built for today’s pricing challenges.
- Our focus — fully committed to focus on Enterprise level AI-driven dynamic pricing for retail.
- Our home — all www.sniffie.io and sniffie.io addresses now redirect to our new website www.pricen.ai. So if you’re still typing “Sniffie,” don’t worry — we’ve taken care of it.
Why now?
Because pricing has never been more critical — or more complicated. AI is changing the game, and we are leading the way.
Retail companies see it every day. Consumer demand shifts quickly. Competition is fierce. And retailers that can’t keep up are falling behind.
That is why we wanted a name that reflects this new era of pricing — dynamic, AI-powered, and deeply connected to your bottom line. Let us introduce you to Pricen. Fairwell Sniffie, hello Pricen.
