The 4 most common pricing mistakes Shopify store owners make and how ecommerce pricing software can help avoid them
Are you struggling with pricing your Shopify store? You’re not alone. Pricing is one of the most critical aspects of running an ecommerce business, and many store owners make common pricing mistakes that can hurt their bottom line. In this blog post, we’ll explore some of the most common mistakes Shopify store owners make with […]
5 Tips for beating the competition on Black Friday
Black Friday is coming, so you better start preparing already now Even though the holiday season isn’t really “here yet,” now is the time to start preparing. Today, we face high inflation rates, rising energy costs, and general instability in the global political environment. Ecommerce companies encounter dropping sales as consumer purchase power is decreasing. To […]
How to forecast discount campaigns with forecast module
Discount campaigns can be a powerful tool in a marketeer’s arsenal, driving customer engagement and sales volumes while moving inventory. However, executing successful discount campaigns requires careful planning and precise forecasting to ensure the right balance between promotional offers, profitability, and supply chain effectiveness. In this post, we’re going to examine how you can use […]
5 ways to use data and pricing tools to predict and plan for Black Friday success
So, you’re probably getting everything ready for Black Friday, right? You’re lining up some great deals and crafting those can’t-miss promotions. But as you’re preparing for one of the busiest shopping days of the year, it’s important to remember: success isn’t just about offering the biggest discounts. It’s about predicting demand and planning your strategy […]
10-Point checklist for retailers: Get ready for a successful Black Friday 2024!
Black Friday and Cyber Monday (BFCM) 2024 are just around the corner! These most awaited shopping events of the year offer an incredible opportunity for retailers to attract new customers, maximize sales, and clean up stock. But grabbing your share of the action isn’t just about slapping a discount tag on your products. It takes […]
Conquer your campaigns: Pros & cons of bundling and cross-selling
As a business owner or marketer, you’re always looking for ways to increase sales and profits. One way to achieve this is by doing bundling or cross-selling your products. These pricing strategies can be effective, but just like all pricing strategies, they also come with their own pros and cons. In this article, we’ll explore […]
What is a seasonal product, and how to optimize pricing and profitability for the upcoming season?
We all know Christmas sales can be manic for retail and Ecommerce. The same goes for bikini sales in hot, long summer. But how do you prepare for seasonal product pricing, and more importantly, how can you optimize seasonal product pricing for the season’s best outcome and how to fine-tune the outcome with markdown pricing […]
How to calculate a perfect sale price after the Omnibus Directive came into force?
How do you calculate a perfect sale price for your next campaign? Running a sale like Black Friday to boost your product sales is often tempting. Earlier on, previous campaign results and estimated outcomes were enough to make a solid plan for the next sale. You probably used the same approach, most likely, every time. […]
Maximizing Profits with AI: Forecasting and Price Simulation
Before launching a pricing strategy, conduct a price simulation! In today’s world, data science and artificial intelligence (AI) have become an integral part of businesses. With the enormous amounts of data being generated daily, businesses can use AI to forecast and simulate prices. Indeed, forecasting demand and price points are essential in identifying market trends, […]
Unlocking success: Leveraging demand forecasting for optimal discount campaigns
Offering one-time discounts or setting products on sale for a longer period during a campaign can be an excellent way to encourage consumers to try new products or services, move inventory or boost sales. However, discount campaigns can be challenging to execute effectively. If you do not properly plan and execute your discount campaign you […]
