Our approach to Omnibus compliant pricing

How Omnibus Directive is changing campaign pricing in EU and what is our approach to Omnibus compliant pricing

What is Omnibus compliant pricing? Start preparing for omnibus compliant pricing! Running a pricing campaign on your website or retail store will permanently change across the EU on 28.5.2022 when the Omnibus Directive enters into force. What was the Omnibus Directive again? Enforcement and Modernisation directive 2019/2161 (better known as Omnibus-directive) is an EU directive […]

Prepare for Black Friday 2023: 15-Point Checklist for Ecommerce Merchants

Black friday

Black Friday isn’t just any shopping day; it’s the grand stage for e-commerce merchants to shine. With careful planning and strategic execution, you can make the most of this bustling shopping extravaganza. To help you thrive in the frenzy, we’ve crafted a comprehensive Black Friday checklist with 15 tips to prepare as an e-commerce merchant. […]

How to Show Omnibus Prices on Your Website?

Omnibus prices

As the EUโ€™s new Omnibus Directive is in force, the legal requirements mean you must change the way you display your product prices on your websites, especially discounted prices. Before we go into more detail on how you should show your product prices on your site, letโ€™s take a quick recap on what exactly is […]

What’s ahead for eCommerce in 2023?

As the ecommerce industry continues to grow and evolve, businesses need to stay up-to-date with the latest trends in the environment to remain competitive and maximise profits. Several current trends may impact how you price your goods and services. Hence it is essential to have a broad understanding of the environment and where it is […]

5 Reasons Why Pricing Transparency is Important for Shopify Merchants

pricing transparency

Establishing trust with your customers is essential for long-term success. One crucial element of building trust is pricing transparency. As a Shopify merchant, being upfront and transparent about your pricing has numerous benefits, including fostering customer trust, increasing conversions, reducing cart abandonment, and building a loyal customer base. In this blog post, we will delve […]