Platform

Assortment & Base Pricing

Assortment Planning

Plan your product mix to meet demand.

Store Management

Manage pricing by store segments and regions.

Base Price Tool

Define base prices with AI for new arrivals.

Forecasting & Optimization

Price Optimization

Maximize profit, revenue, and volume with AI.

Price Simulator

Simulate and forecast the impact of pricing changes.

Promotions

Promotions

Drive sales through effective discount campaigns.

Markdowns

Clear inventory without sacrificing profits.

Pricing Automation

Dynamic Pricing

Adjust prices in real-time based on market conditions.

Pricing Automation

Automate pricing with rules and intelligent filters.

Marketing Automation

Create product lists based on pricing performance.
Solutions

By product category

Fashion & Apparel
Electronics
Grocery & FMCG
Beauty & Personal Care
Home & Furniture
Toys & Hobbies
Sporting Goods
Health & Wellness
Pet Supplies
Office Supplies
Auto Parts & Accessories
Hardware & Home Improvement
Jewelry

By retail type

E-commerce Retailers
Omnichannel Retailers
Brick-and-Mortar Stores
Specialty Retailers/DTC

Why choose Pricen?

Streamline your pricing processes, and use AI to uncover hidden profits to improve your business objectives.
Customers
Resources

learn

Blog
Tools & ebooks
Pricing vocabulary
Pricing academy

Partners

Become a partner

Increase your net profit by 10%

Curious how Pricen makes a difference? Learn from the real-world experiences of our customers and how they’ve achieved remarkable results.
About

our mission is to power profitable pricing.

We help retail and e-commerce businesses to maximize profitability with an AI-driven pricing solution that intelligently optimizes product prices at every stage, from launch to markdown.

Year founded

Customers

1 +

Countries

1 +

About Pricen Software

We are a Finnish high-end retail technology company that develops an AI-driven, all-in-one pricing platform.

We empower retail and e-commerce businesses to dynamically manage pricing, boost profitability through automated pricing solutions, leveraging our cutting-edge AI technology for full or partial automation. At the core of Pricen is machine learning, transforming each transaction into valuable insights to understand your demand patterns.

Our SaaS service is available to customers worldwide, currently serving clients in 34 countries.

Complex pricing strategies, now simplified

We envision a future where every retail business can effortlessly harness the power of data-driven pricing to reach their full potential. As we strive to become the global leader in pricing automation, our focus is on simplifying even the most complex pricing strategies. Our AI-driven platform is designed to provide intelligent, transparent, and effective solutions that empower our clients to concentrate on what truly matters: growth and customer satisfaction.